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AAA Annual Conference 2018
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Y
yongwoog@utexas.edu
Thursday
, March 22
6:00pm EDT
Opening Reception
Financial Ballroom
Friday
, March 23
7:30am EDT
First Timers’ & Mentors’ Breakfast
Salon A
8:30am EDT
1.1 Information Processing
Financial I
10:30am EDT
2.2b An Eye-Tracking Study to Examine the Visual Attention of Ads on Social media
Financial 2
2:00pm EDT
3.3 Augmented and Virtual Reality
Empire
3:45pm EDT
4.4 Online Video and Mobile Advertising
Financial 3
Saturday
, March 24
8:30am EDT
5.2 Health Communication
Financial 2
11:00am EDT
6.2b Impact of Preceding Anti-Obesity PSAs on Processing of Food Commercials and Desire for High-Calorie Foods
Financial 2
12:30pm EDT
Awards Lunch
Grand Ballroom
Sunday
, March 25
8:30am EDT
8.2b When Social Media Influencers Endorse Brands: The Effects of Self-Influencer Congruence, Parasocial Identification, and Perceived Endorser Motives
Financial 2
10:15am EDT
9.3d The Effect of Political Candidate Authenticity and Source Credibility on Voting Behavior in the 2016 U.S. Presidential Election: Message, Media, and Targeting Implications for Advertising Practice
Financial 3
Timezone
AAA Annual Conference 2018
America/New York
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AAA Annual Conference 2018
Mar 22
-
25, 2018
Thursday
, March 22
Friday
, March 23
Saturday
, March 24
Sunday
, March 25
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Marriott Downtown, New York, NY, USA
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Empire
Financial 2
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Grand Ballroom
Offsite at Publicis Media
Salon A
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