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Friday
, March 23
7:30am EDT
First Timers’ & Mentors’ Breakfast
Salon A
8:28am EDT
Registration & Exhibits
Financial Ballroom Foyer
8:29am EDT
Publications Committee Meeting
Capital
8:30am EDT
1.1 Information Processing
Financial I
1.1a Consumer Responses to Time-Restriction: Role of Construal Level and Advertising Appeal
Financial I
1.1b Understanding the Interplay between Control and Regulatory Focus on Advertising Effectiveness
Financial I
1.1c Effects of Construal Level and Need for Cognition on Consumers’ Responses to Temporally Framed Benefits
Financial I
1.1d Exploring the Influence of Future Time Perspective on the Effectiveness of Process- and Outcome-Focus Mental Simulation in Advertisements
Financial I
1.2: WOM and Viral Advertising
Financial 2
1.2a A Network Approach to Viral Advertising: The Role of Traditional Influencers, New Influencers and Low-influencers
Financial 2
1.2b Brand Feedback’s Effects on Purchase Intentions and Word-Of-Mouth Recommendations: Mediating Roles of Justice Perception and Satisfaction
Financial 2
1.2c Discourse Analysis of Online Product Reviews in Online Shopping Websites in the Aspect of Digital Consumerism and Culture
Financial 2
1.2d Offline Advertising as a Driver of Consumers' Online Brand Engagement on Social Media
Financial 2
1.3 Gender Issues in Advertising
Empire
1.3a “I Owe My Life to the Kind Individual Who Called the Helpline, Else, I wouldn’t Be Here Telling My Story”: Exploring the Interplay of Self-Views and Social Distance in Narrative Advertising on Domestic...
Empire
1.3b Gender Differences in Arousal Prime Effects on Humor Advertising
Empire
1.3c Female Power Portrayals in Ads, Underlying Dimensions
Empire
1.3d The Role of LGBTQ Images on Brand Resonance: Comparing LGBTQ+ and Non-LGBTQ+ Video Game Consumers
Empire
1.4 Special Topic - Preparing Undergraduate Students for Industry by Enhancing Research and Communication Skills
Financial 3
10:00am EDT
Coffee Break
Financial Ballroom Foyer
CANCELLED JA Editors' Meeting
Seaport
10:30am EDT
2.1 The Creative Mystique
Financial I
2.1a Creative Thinking: Insights from Advertising Educators and Practitioners
Financial I
2.1b Five Years and Little Change: Tracking Advertising Creative Women in the United States
Financial I
2.1c The Role of Consumer Insight in Creative Advertising Development: Essential Aid or Cognitive Bias?
Financial I
2.1d Implicit Theories of Creatives
Financial I
2.2 Social Media
Financial 2
2.2a Social Media Advertising Research during 2006-2016: Literature Review through the Lens of Communication Process Model
Financial 2
2.2b An Eye-Tracking Study to Examine the Visual Attention of Ads on Social media
Financial 2
2.2c Consumers’ Engagement with TV Events: The Iterative Relationship Between Viewing Ratings and Engagement Behaviors on Twitter
Financial 2
2.2d Starring in Your Own Snapchat Advertisement: Influence of Self-Brand Congruity, Self-Referencing and Perceived Humor on Brand Attitude and Purchase Intention of Advertised Brands
Financial 2
2.3 Cause-Related Advertising
Empire
2.3a I’m Stigmatized and I Know it: Stigmatizing Appeals Effectiveness in Social Marketing
Empire
2.3b The Positive Side of Guilt Appeals: When Effort Enhances Compliance Toward Negative Induced Emotions in Advertising
Empire
2.3c Can We Find the Right Balance in Cause-related Marketing? Analyzing the Boundaries of Balance Theory in Evaluating Brand-cause Partnerships
Empire
2.3d The Effects of Cause Proximity and Message Strategy in Cause-related Marketing Advertising on Attitude toward the Ad: The Mediating Role of Advertising Believability
Empire
2.4 Special Topic: Technology Innovation and Advertising: Implications for Education and Research
Financial 3
12:00pm EDT
Academic-Industry Panel & Luncheon
Grand Ballroom
2:00pm EDT
3.1 Practitioner-Oriented Research
Financial I
3.1a Explaining Turnover Intention in Advertising Agencies: The Roles of Job Satisfaction and Organizational Commitment
Financial I
3.1b Achieving Strategic Digital Integration: Views from Experienced New York City Advertising Agency Professionals
Financial I
3.1c Advertising Primed: How Professional Identity Affects Moral Reasoning
Financial I
3.1d The Relationship Between Persuasion Knowledge and Advertising Investment: What Drives What?
Financial I
3.2 Big Data Methods in Advertising Research
Financial 2
3.2a Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking
Financial 2
3.2b Two Decades of Scholarly Research in Advertising: Beyond the Leading Journals
Financial 2
3.2c You Reap Where You Sow and Trust Is the Key to Successful Seeding: Computational Research Applying the Trust Scores in Social Media (TSM) Algorithm
Financial 2
3.2d Mining Influencer Marketing Messages: Investigating Consumer Responses to Brand- vs. Influencer-Generated Ads
Financial 2
3.3 Augmented and Virtual Reality
Empire
3.3a Does Device Matter in VR Advertising? Perception and Memory of Virtual Reality Branded Content
Empire
3.3b Corporate Social Responsibility in Virtual Reality: A Walk in Their Shoes
Empire
3.3c Using Augmented Reality to Overlay Branded Content on the Face: To What Extent Do Type of Augmentation (Self/Other) and Use Experience (Active/Passive) Affect Brand Responses?
Empire
3.3d Enhancing Destination Image through Virtual Tours: The Mediating Role of Spatial Presence
Empire
3.4 Special Topic: Creativity, Data, and Artificial Intelligence: The New Team
Financial 3
3:30pm EDT
Coffee Break
Financial Ballroom Foyer
3:45pm EDT
4.1 Social Media Part Deux
Financial I
4.1a A Consumer Socialization Approach to Understanding Advertising Avoidance on Social Media
Financial I
4.1b A Trip Down Memory Lane: Antecedents and Outcomes of Ad-Evoked Nostalgia on Facebook
Financial I
4.1c The Effects of Personality Traits and Tailored Messages on Advertising Avoidance on Social Networking Sites
Financial I
4.1d #Authenticity In Ads: Exploring Effects of Perceived Authenticity of Instagram Models on Aad, Buying Intentions
Financial I
4.2 Brand Placements
Financial 2
4.2a Examining the Influence of Media Usage on Product Placement Effectiveness
Financial 2
4.2b Brand Placement in Fiction: The Role of Stylistic Devices in Placement Effects on Attitude Towards Familiar and Unfamiliar Brands
Financial 2
4.2c The Impact of Prosocial Advergames on Consumer Response
Financial 2
4.2d 360-Degree Videos and Immersive Brand Storytelling: The Role of Perceived Ease-of-Navigation
Financial 2
4.3 Green Advertising
Empire
4.3a CANCELLED Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations
Empire
4.3b So Cute it Hurts!: The Interplay Between Animal Cuteness and Message Framing in Environmental Advertising
Empire
4.3c Signaling Sustainability: Approaches to On-pack Advertising and Consumer Responses
Empire
4.3d I Am a Green Consumer “Do a Good” Vs. “I Am Good”: The Interplay Between Pride Appeals and Regulatory-Focused Messages in Green Advertising
Empire
4.4 Online Video and Mobile Advertising
Financial 3
4.4a Forced Exposure to Online Video Ads: The Role of Perceived Control and Desire for Control
Financial 3
4.4b Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects
Financial 3
4.4c Understanding the Influence of Customization on Brand Evaluation among Consumers with Different Levels of Uncertainty and Uncertainty Avoidance
Financial 3
4.4d Advertising in a Mobile App? The Moderating Role of Brand Attitude and Location
Financial 3
4:00pm EDT
Journal of Advertising ERB Meeting
Seaport
5:15pm EDT
AAA Members' Meeting
Financial 3
6:30pm EDT
President's Reception
Grand Ballroom
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AAA Annual Conference 2018
America/New York
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AAA Annual Conference 2018
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