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Thursday, March 22
 

7:30am

7:45am

8:00am

8:30am

12:00pm

12:30pm

4:00pm

6:00pm

 
Friday, March 23
 

7:30am

8:28am

8:29am

8:30am

1.1 Information Processing Financial I 1.1a Consumer Responses to Time-Restriction: Role of Construal Level and Advertising Appeal Financial I 1.1b Understanding the Interplay between Control and Regulatory Focus on Advertising Effectiveness Financial I 1.1c Effects of Construal Level and Need for Cognition on Consumers’ Responses to Temporally Framed Benefits Financial I 1.1d Exploring the Influence of Future Time Perspective on the Effectiveness of Process- and Outcome-Focus Mental Simulation in Advertisements Financial I 1.2: WOM and Viral Advertising Financial 2 1.2a A Network Approach to Viral Advertising: The Role of Traditional Influencers, New Influencers and Low-influencers Financial 2 1.2b Brand Feedback’s Effects on Purchase Intentions and Word-Of-Mouth Recommendations: Mediating Roles of Justice Perception and Satisfaction Financial 2 1.2c Discourse Analysis of Online Product Reviews in Online Shopping Websites in the Aspect of Digital Consumerism and Culture Financial 2 1.2d Offline Advertising as a Driver of Consumers' Online Brand Engagement on Social Media Financial 2 1.3 Gender Issues in Advertising Empire 1.3a “I Owe My Life to the Kind Individual Who Called the Helpline, Else, I wouldn’t Be Here Telling My Story”: Exploring the Interplay of Self-Views and Social Distance in Narrative Advertising on Domestic... Empire 1.3b Gender Differences in Arousal Prime Effects on Humor Advertising Empire 1.3c Female Power Portrayals in Ads, Underlying Dimensions Empire 1.3d The Role of LGBTQ Images on Brand Resonance: Comparing LGBTQ+ and Non-LGBTQ+ Video Game Consumers Empire 1.4 Special Topic - Preparing Undergraduate Students for Industry by Enhancing Research and Communication Skills Financial 3

10:00am

10:30am

2.1 The Creative Mystique Financial I 2.1a Creative Thinking: Insights from Advertising Educators and Practitioners Financial I 2.1b Five Years and Little Change: Tracking Advertising Creative Women in the United States Financial I 2.1c The Role of Consumer Insight in Creative Advertising Development: Essential Aid or Cognitive Bias? Financial I 2.1d Implicit Theories of Creatives Financial I 2.2 Social Media Financial 2 2.2a Social Media Advertising Research during 2006-2016: Literature Review through the Lens of Communication Process Model Financial 2 2.2b An Eye-Tracking Study to Examine the Visual Attention of Ads on Social media Financial 2 2.2c Consumers’ Engagement with TV Events: The Iterative Relationship Between Viewing Ratings and Engagement Behaviors on Twitter Financial 2 2.2d Starring in Your Own Snapchat Advertisement: Influence of Self-Brand Congruity, Self-Referencing and Perceived Humor on Brand Attitude and Purchase Intention of Advertised Brands Financial 2 2.3 Cause-Related Advertising Empire 2.3a I’m Stigmatized and I Know it: Stigmatizing Appeals Effectiveness in Social Marketing Empire 2.3b The Positive Side of Guilt Appeals: When Effort Enhances Compliance Toward Negative Induced Emotions in Advertising Empire 2.3c Can We Find the Right Balance in Cause-related Marketing? Analyzing the Boundaries of Balance Theory in Evaluating Brand-cause Partnerships Empire 2.3d The Effects of Cause Proximity and Message Strategy in Cause-related Marketing Advertising on Attitude toward the Ad: The Mediating Role of Advertising Believability Empire 2.4 Special Topic: Technology Innovation and Advertising: Implications for Education and Research Financial 3

12:00pm

2:00pm

3.1 Practitioner-Oriented Research Financial I 3.1a Explaining Turnover Intention in Advertising Agencies: The Roles of Job Satisfaction and Organizational Commitment Financial I 3.1b Achieving Strategic Digital Integration: Views from Experienced New York City Advertising Agency Professionals Financial I 3.1c Advertising Primed: How Professional Identity Affects Moral Reasoning Financial I 3.1d The Relationship Between Persuasion Knowledge and Advertising Investment: What Drives What? Financial I 3.2 Big Data Methods in Advertising Research Financial 2 3.2a Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking Financial 2 3.2b Two Decades of Scholarly Research in Advertising: Beyond the Leading Journals Financial 2 3.2c You Reap Where You Sow and Trust Is the Key to Successful Seeding: Computational Research Applying the Trust Scores in Social Media (TSM) Algorithm Financial 2 3.2d Mining Influencer Marketing Messages: Investigating Consumer Responses to Brand- vs. Influencer-Generated Ads Financial 2 3.3 Augmented and Virtual Reality Empire 3.3a Does Device Matter in VR Advertising? Perception and Memory of Virtual Reality Branded Content Empire 3.3b Corporate Social Responsibility in Virtual Reality: A Walk in Their Shoes Empire 3.3c Using Augmented Reality to Overlay Branded Content on the Face: To What Extent Do Type of Augmentation (Self/Other) and Use Experience (Active/Passive) Affect Brand Responses? Empire 3.3d Enhancing Destination Image through Virtual Tours: The Mediating Role of Spatial Presence Empire 3.4 Special Topic: Creativity, Data, and Artificial Intelligence: The New Team Financial 3

3:30pm

3:45pm

4.1 Social Media Part Deux Financial I 4.1a A Consumer Socialization Approach to Understanding Advertising Avoidance on Social Media Financial I 4.1b A Trip Down Memory Lane: Antecedents and Outcomes of Ad-Evoked Nostalgia on Facebook Financial I 4.1c The Effects of Personality Traits and Tailored Messages on Advertising Avoidance on Social Networking Sites Financial I 4.1d #Authenticity In Ads: Exploring Effects of Perceived Authenticity of Instagram Models on Aad, Buying Intentions Financial I 4.2 Brand Placements Financial 2 4.2a Examining the Influence of Media Usage on Product Placement Effectiveness Financial 2 4.2b Brand Placement in Fiction: The Role of Stylistic Devices in Placement Effects on Attitude Towards Familiar and Unfamiliar Brands Financial 2 4.2c The Impact of Prosocial Advergames on Consumer Response Financial 2 4.2d 360-Degree Videos and Immersive Brand Storytelling: The Role of Perceived Ease-of-Navigation Financial 2 4.3 Green Advertising Empire 4.3a CANCELLED Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations Empire 4.3b So Cute it Hurts!: The Interplay Between Animal Cuteness and Message Framing in Environmental Advertising Empire 4.3c Signaling Sustainability: Approaches to On-pack Advertising and Consumer Responses Empire 4.3d I Am a Green Consumer “Do a Good” Vs. “I Am Good”: The Interplay Between Pride Appeals and Regulatory-Focused Messages in Green Advertising Empire 4.4 Online Video and Mobile Advertising Financial 3 4.4a Forced Exposure to Online Video Ads: The Role of Perceived Control and Desire for Control Financial 3 4.4b Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects Financial 3 4.4c Understanding the Influence of Customization on Brand Evaluation among Consumers with Different Levels of Uncertainty and Uncertainty Avoidance Financial 3 4.4d Advertising in a Mobile App? The Moderating Role of Brand Attitude and Location Financial 3

4:00pm

5:15pm

6:30pm

 
Saturday, March 24
 

7:30am

8:29am

8:30am

10:00am

11:00am

12:30pm

2:00pm

3:30pm

 
Sunday, March 25
 

8:15am

8:30am

8.1 Religion, Morality, and Mortality Financial I 8.1a Walk the talk! Insights into employees’ evaluation of the authenticity of their company ́s corporate social responsibility (CSR) engagement and communication Financial I 8.1b How do Ultra-Orthodox Shop Online? Advertising and Purchase Behavior among Religious Communities Financial I 8.1c When and Why Do Consumers Liberate Brand Transgressions?: From the Moral Licensing Perspective Financial I 8.1d Virtual Near-Death Experiences: The Impact of Mortality Salience on Brand Preferences Financial I 8.2 The Power of the Celebrity Financial 2 8.2a Do Celebrity Endorsements Benefit for Luxury Branding? Financial 2 8.2b When Social Media Influencers Endorse Brands: The Effects of Self-Influencer Congruence, Parasocial Identification, and Perceived Endorser Motives Financial 2 8.2c Understanding Social Media Influencer Marketing and Its Influence on Consumer Behavior: A Theoretical Framework and Empirical Evidence Financial 2 8.2d Are the Influencers More Trustworthy than Mainstream Celebrities?: The Mediating Effect of Social Presence with Instagram Influencers on Consumers’ Attitude Towards Luxury Brands Financial 2 8.3 Corporate Social Responsibility Financial 3 8.3a A Double-Edged Sword? The Role of Corporate Social Responsibility in Corporate Crises: Applications of Assimilation-Contrast Effects and Attribution Theory Financial 3 8.3b Does the Congruence between Motivational Direction and Facial Expression in Ads Impact Fundraising Persuasion? Financial 3 8.3c The Lonely Samaritan: Social Exclusion Influences on the Effectiveness of Self-Benefit versus Other-Benefit Appeals in Charitable Advertising Financial 3 8.3d Industry Credibility Matters in CSR Communication: Examining the Interplay of Industry Credibility and CSR Message Type Financial 3

10:15am

9.1 Message Effects Financial I 9.1a The Effects of Visual Hyperbole and Hyperbolic Headline: Examining the Mediating Role of Perceived Humor and Perceived Deception Financial I 9.1b The Power of Music in Advertisement: Exploring the Moderating Role of Personality on The Effectiveness of Music-Evoked Nostalgia Financial I 9.1c Emotional Transfer: How Ad Processing and Evaluations are Affected by Preceding Content Financial I 9.1d Exploring the Distractor Devaluation Effect for Both External (Advertisement) and Internal (Mind Wandering) Distractors, and Other Related Traits Financial I 9.2 International and Cross-Cultural Issues Financial 2 9.2a The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands Financial 2 9.2b Why are you Avoiding Me? A Cross-Cultural Comparison of Advertising Avoidance in Social Media Advertising Financial 2 9.2c What to Click: Exploring Clicking Behavior of Students During Online Shopping from a Cross-Cultural Perspective Financial 2 9.2d Attracting Foreign Direct Investment: Using Brand Signals to Overcome Information Asymmetry and Imperfect Information Financial 2 9.3 Fear, Sex, and Politics Financial 3 9.3a Facing Anger Versus Fear: How Individuals Regulate Level of Control in Risk Communication Financial 3 9.3b The Priming Effects of Sexual Editorial Content on Advertising Financial 3 9.3c Attention to Political Advertising During High-Salience Political News Events Financial 3 9.3d The Effect of Political Candidate Authenticity and Source Credibility on Voting Behavior in the 2016 U.S. Presidential Election: Message, Media, and Targeting Implications for Advertising Practice Financial 3